You come across the Maxityre site, the prices displayed are net, the catalog covers over 300 brands, and you think that a good deal is just a click away. Except that when creating an account, the platform requires a SIRET number. Maxityre is a wholesaler reserved for professionals in the tire industry, and this restriction is not just a simple marketing filter.
Maxityre and individuals: why the platform refuses registrations
The Maxityre FAQ answers directly: “Do you sell products to individuals? No, this is reserved for our users.” The users in question are mechanics, auto centers, and fleet managers who justify their activity during registration.
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Since the update of the general sales conditions of AD Tyres International SLU (the parent company of Maxityre) on October 18, 2023, document checks at registration have been tightened. SIRET, Kbis extract, verification of the activity carried out: incomplete files or those from inactive micro-structures are rejected. The stated goal is to eliminate “compliance” accounts opened by individuals or semi-professionals to access wholesale prices.
This strict B2B/B2C separation protects partner mechanics. If any motorist could buy at wholesale prices, the margin of the professional who mounts, balances, and guarantees the tire would disappear. One can understand the logic, even if it frustrates the individual looking for the best price.
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In practice, one might want to buy tires from Maxityre as an individual, but the platform simply will not open an account without valid professional proof.
Tires at wholesale prices: going through a Maxityre partner garage
The most direct way to benefit from Maxityre prices is to entrust the order to a mechanic who sources from the platform. You choose the reference, negotiate the mounting price included, and the professional orders at their B2B price.
Comparisons published in 2024 on specialized sites indicate that the final price of tire + mounting via a garage using Maxityre remains competitive against major public sites. The gap narrows even further when factoring in delivery fees and the separate mounting cost imposed by direct online purchases.
For this option to work, a few points deserve attention:
- Ask the mechanic if they actually order from Maxityre or an equivalent wholesaler, and if they can provide a detailed quote (price of the tire + mounting service separate).
- Check the delivery time announced by the depot, as Maxityre updates its stocks in real time and the delay varies depending on the supplier and reference.
- Prefer a garage that also handles balancing and geometry checks, to avoid multiplying appointments.
Feedback varies on the responsiveness of Maxityre’s after-sales service on the logistics side. The mechanic absorbs this uncertainty: they manage any delays or reference errors, not the end customer.
B2C sites from the same group: access the catalog without a professional account
AD Tyres International SLU is not limited to Maxityre. The parent company also operates consumer brands (123pneus, pneus.fr, among others) that partially share the same logistical platforms and pooled stocks as the B2B wholesaler.
In practice, an individual browsing one of these online stores may come across the same reference as that visible on Maxityre, delivered from the same warehouse. The difference lies in the displayed price (B2C margin included) and the sales conditions (right of withdrawal, legal compliance guarantee, consumer customer service).
This B2B/B2C separation strategy with distinct brands has been reinforced in recent years. It avoids direct competition between the wholesaler and its own professional clients. For the individual, the benefit is real: access to a wide catalog, often aggressive prices compared to the market, while retaining consumer protection rights.
Comparing tire prices: the practical method for an individual
Rather than trying to circumvent the B2B lock, one saves time by structuring their search around three complementary channels.
- The B2C sites of the AD Tyres group, to check if the desired reference is available at the lowest price with delivery included (shipping costs are included from two items on the group’s platforms).
- A quote from a local garage that orders from Maxityre, asking for the price including mounting. This quote serves as a negotiation basis.
- The major online retailers (Allopneus, Norauto, etc.) to have a point of comparison on the price of the tire alone, excluding mounting.
The price of the bare tire is not enough to decide. A low B2C price loses its advantage if the mounting at a partner center costs more than at the garage that orders directly in B2B. One always reasons in total cost: tire delivered + mounting + balancing.
One last often overlooked point: the environmental contribution. On Maxityre, for purchases from a national depot, this contribution is included in the price. On some B2C sites, it appears as an additional charge at checkout. Reading the details of the cart before confirming avoids unpleasant surprises.
The individual does not have access to Maxityre, but they are not excluded from the circuit. The same tires, from the same stocks, arrive through other channels, with a moderate additional cost when comparing the final mounted price. The real savings do not come from forcing access to a professional platform, but from methodically comparing quotes with all costs included.